BAMMC department information

I) Information about Department
1. Brief history
Bachelors of Arts in Multimedia and Mass Communication. (BAMMC) department previously known as Bachelors of Mass Media (BMM), a professional course, has been part of Wilson College for more than 2 decades. It has been extremely sought after by aspirants of the myriad forms of mass communication. It has taken up a notch being renamed as BAMMC in July 2019. Wilson BAMMC, with a vision to provide holistic education, has inculcated in its teaching methodology the ideas of learning through several quizzes, debates, group discussions, interactive sessions, guest lectures, industrial visits in the programme. In the avenue of BAMMC, it's pivotal to strike the right balance between theory and practicalities.

2. A brief introduction about your subject and its significance
Vision: To become a globally acknowledged Mass Media Department and actively contributing to the ever-changing realm of communication.
Mission: To deliver a thorough and dynamic Mass Media education that seamlessly blends theoretical understanding with practical skills. To foster a deep appreciation for the art of media, and promote benevolence by sharing knowledge and making positive contributions to society.

About BAMMC: FYBAMMC consists of foundation subjects for media and communication such as Effective communication, Fundamentals of mass communication, Current affairs, history of media, fundamentals of mass communication, visual communication, media psychology.
SYBAMMC consists of more in-depth subjects for mass communication such media studies, film communication, Introduction to Photography, Computers and Multimedia, Media laws and ethics, Corporate communication and Public relation, Mass media research.
TYBAMMC students get an option of choosing one specialization either Journalism or Advertising. Here students will learn Advertising or Journalism at an advanced level. Journalism subjects: Feature writing, reporting, editing, investigative journalism, lifestyle journalism, television journalism, digital media, contemporary issues, fake news and fact checking, newspapers and magazine making Advertising Subjects: Documentary and Ad-Film Making, Ad-Design, Agency management, brand management, copywriting, digital media, television program production, entertainment and media marketing, Media planning and buying, direct marketing, brand building.

3. Career options for students
Mass media and communication students have diverse career options. Some include:
1.Journalism: Working as a reporter, editor, or correspondent for newspapers, magazines, or online media.
2.Broadcasting:Pursuing a career in radio or television, including roles such as news anchor, producer, or scriptwriter.
3.Public Relations: Managing communication between an organization and its audience, handling media relations, and creating promotional materials.
4.Advertising: Developing and implementing advertising campaigns, working as copywriters, art directors, or account executives.
5.Digital Media: Exploring roles in social media management, content creation, digital marketing, and website management.
6.Content Creation: Becoming a content creator, influencer, or blogger, either independently or within a company.
7.Corporate Communications:Managing internal and external communications for businesses or organizations.
8.Event Management: Planning and coordinating events, conferences, and promotional activities.
9.Film and Video Production: Working in various capacities in the film and video industry, such as directing, editing, or production.
10.Photography: Pursuing a career as a professional photographer for media outlets, events, or as a freelancer.
11.Teaching and Training: Becoming an educator in media and communication studies at educational institutions.
12.Research Analyst: Conducting research on media trends, audience behavior, or market analysis.
13.Freelancing: Offering services such as writing, graphic design, or video production on a freelance basis.

4. Department email address:- bammc@wilsoncollege.edu